Petra College of Tourism and Archaeology / Department of Hotel Management

د. سامر محمد أسعد الصعبي


Associate Professor
د. سامر محمد أسعد الصعبي

Curriculum Vitae
  • Major:
  • College: Petra College of Tourism and Archaeology
  • Department(s): Hotel Management Department
  • E-mail: sa.alsabi@gmail.com
  • Phone No.: 0775496040

 الدكتورسامر محمد أسعد الصعبي هو أستاذ مشارك في إدارة الضيافة الدولية في كلية البترا للسياحة والآثار في جامعة الحسين بن طلال. حصل الدكتور الصعبي على درجة الدكتوراه من جامعة سري في إنجلترا عام 2011م، وتولى عدة مناصب إدارية وأكاديمية في جامعة الحسين بن طلال منها: رئيس قسم الإدارة الفندقية، رئيس مجلس إدارة قسم الإدارة الفندقية،عضو في مجلس الكلية، عضو مشارك في دورة الدلاله السياحية في جامعة الحسين بن طلال وعضو مشارك في لجنة الإمتحان الشامل لبرنامج الماجستير في تخصص الإدارة السياحية.

شارك الدكتور الصعبي في العديد من المؤتمرات العلمية العالمية ونشر العديد من البحوث العلمية المتخصصة في مجال الإدارة الفندقية والخدمات السياحية.

Dr. Samer Al-Sabi is an Associate Professor of International Hospitality Management in Petra College for Tourism and Archaeology at Al-Hussein Bin Talal University.

Dr. Al-Sabi received his PhD from the University of Surrey in England in 2011. He held several administrative and academic positions at Al-Hussein Bin Talal University, including: Head of Hotel Management, Chairman of Hotel Management Department, Member of the College Council, An Associate Member of Tourism Guide Course at Al Hussein Bin Talal University and A Member of the Comprehensive Examination Committee of the Master's Program in the field of Tourism Management.

Dr. Al-Sabi participated in many international scientific conferences and published many specialized scientific researches in the field of Hotel Management and Tourism Services.

  • Structural Empowerment                                                                
  • Psychological Empowerment
  • Service Recovery Performance
  • Service Quality
  • Service Failure
  • Total Quality Management
  • Innovation Performance 
  • Human Resource Management
  • Marketing 
  • Leadership Style
  • Customer Behavior
  • Customer Satisfaction
  • Motivation
  • Training 
  • Quantitative Studies
  • Qualitative Studies

MEDIATING ROLE OF EMPOWERMENT BETWEEN TOTAL QUALITY MANAGEMENT (TQM) AND SERVICE RECOVERY PERFORMANCE IN THE HOTEL INDUSTRY
  • Research Summary
  • The purpose of this research was to examine the mediating effect of empowerment on the linkage between Total Quality Management (TQM) and service recovery performance in the hotel industry. Although much has been written about TQM, empowerment and service recovery performance, but the role of empowerment as a mediator in the relationship between TQM and service recovery performance has remained a relatively unexplored research area. A 93-item questionnaire is designed to measure TQM, empowerment and service recovery amongst employees in five-star hotels in Jordan, and 254 usable questionnaires were used in this study. Principal components analysis determined the factor structure and regression analysis determined the relationships between the study’s variables. The results revealed that the TQM implementations have positive effects on empowerment and service recovery performance. Moreover, the study found the full mediating effect of empowerment in the relationship between TQM and service recovery performance. Implications, limitations and future research are discussed at the end. This study proposes model of influence of TQM in service recovery performance, whereby empowerment fully mediates this relationship
  • Research link
  • key words
    TQM, Empowerment, Service Recovery
Female Tourist Guides in Jordan: Why So Few?
  • Research Summary
  • In many Islamic countries, women have limited participation in the workforce, including the tourism and hospitality industry. This study examines the barriers that prevent women from becoming tourist guides in Jordan. Based on qualitative interviews with 34 women from three main tourist cities in Jordan namely, Petra, Amman, Aqaba, Jarash, Ajlun, Madaba and Irbid, a list of factors were identified that can be subsequently subcategorized as barriers and motivators for career development in the tourist industry for women. The responses indicated that women, overall, have an interest in the careers offered by the hospitality and tourism industry. However, certain factors hinder their efforts to secure employment in this field and in the profession of tourist guides, in particular. The main barriers include religious beliefs as well as social traditions and culture around women’s role in the family life, i.e. main caregiver. On the other hand, the positive impact that women’s employment in this field may have on a societal level was emphasized and several areas for improving women’s role in this sector were identified
  • Research link
  • key words
    Women, Tourist Guide, Tourism, Hospitality, Jordan
Financial Implications of Competitive Pricing Strategies: Evidence from the Jordanian Hotel Industry
  • Research Summary
  • The present study aimed to investigate the differing effects of competitive pricing strategies on the performance of hotels operating in bad regional political conditions. To this end, two complementary analyses were carried out based on a three-year dataset (2014-2016) collected through a questionnaire from 120 star-rated hotels in Jordan. The results of the one-way multivariate analysis of variance revealed statistically significant differences in the key performance indicators between hotels adopting a discount pricing strategy and those implementing a premium pricing strategy. The results showed that hotels adopting a discount pricing strategy enjoy a relatively higher market penetration index, but lag behind their competitors in terms of revenue generation index. On the contrary, hotels implementing a premium pricing strategy have a relatively lower market penetration index, but outperform their competitors in terms of revenue generation index. The results of the detailed descriptive analysis further demonstrated that although lower-priced hotels compared to their competitors have relatively higher occupancy rates, they experience relatively lower RevPARs. By contrast, hotels with higher prices compared to their competitors lose some occupancy, but achieve relatively higher RevPARs. Overall, the results suggested that adopting a premium pricing strategy, as opposed to a discount pricing strategy, is the most convenient way for improving hotel long-term financial performance, especially when hotel demand is relatively inelastic due to poor regional political conditions
  • Research link
  • key words
    Competitive Pricing, Discount Pricing, Premium Pricing, Hotel Pricing Strategies
The Impact of Total Quality Management Implementation on Employees’ Service Recovery Performance in Five-Star Hotels in Jordan
  • Research Summary
  • The aim of this paper is to examine the impact of total quality management (TQM) implementations on employees’ service recovery performance in five-star hotels in Jordan. TQM implementations and service recovery performance have received significant attention in previous research. However, the impact of TQM on service recovery performance has remained unexplored research area. A 67-item questionnaire, measuring TQM implementations and service recovery, was distributed to 400 employees in 12 five-star hotels in Jordan with a 63.5 response rate. Principle Component Analysis was utilized to determine the factor structure for both TQM and service recovery and Regression Analysis to determine the impact of TQM implementations on service recovery performance. The result revealed that the TQM implementations in five-star hotels in Jordan was implemented effectively and thus, have a positive impact on employees’ service recovery performance. This result is attributed to be unique and this is due to the fact that previous studies have focused on manufacturing sector not on hotel sector in measuring either TQM implementations or service recovery performance. This paper suggests replicating the study in additional settings to determine if similar results will be obtained outside five-star-hotels in Jordan. Many of the previous studies on TQM and service recovery performance have been conducted in the context of western economies and very little research has been done in the Middle East in general and Jordan in particular. As such, there is a need to examine, from the employees’ perspective, the levels of implementing TQM that are being encouraged in the hospitality industry and it is effect on service recovery performance among employees towards their both employers and customers. The present paper contributes to filling the gap in the literature by measuring the TQM implementations and service recovery as a whole in a new context.
  • Research link
  • key words
    Total Quality Management (TQM), Service Failure, Service Recovery, Hotels, Jordan
Foreign training in Jordan’s international hotel chains: A quantitative investigation.
  • Research Summary
  • This paper draws on the perceptions of middle managers in Jordan to identify what determines upper management’s decision in International Hotel Chains (IHC) to invest in out-of-country training (OCT). A model employing the presence of relationships between ‘attitudes’, ‘benefits and usefulness’, ‘barriers’ and ‘IHC’s decision’ to invest in OCT, was proposed and examined. A total of 261 middle managers from IHCs in Jordan provided responses to a structured survey. Confirmatory factor analysis validated the dimensions for each construct. Structural equation modelling (SEM) was used to test the relationships among the four constructs of the study. The results showed a direct relationship between attitudes and benefits/usefulness to IHC’s decision to invest in OCT, and demonstrated the mediating role of attitudes in the inverse relationship between barriers and IHC’s decision to invest in OCT.
  • Research link
  • key words
    International Hotel Chains, Out-of-Country Training, Middle Managers, Hotel Management Practices, Jordan
The Influence of Employee Empowerment on Employee Job Satisfaction in Five-Star Hotels in Jordan
  • Research Summary
  • This paper examines the influence of empowerment on job satisfaction in five-star hotels in Jordan. The influence of empowerment on job satisfaction remains a relatively unexplored area. A 52-item questionnaire, measuring empowerment and job satisfaction, was distributed to 332 employees in 12 five-star hotels in Jordan with a 56% response rate. Principal components analysis determined the factor structure and regression analysis determined the influence of empowerment on job satisfaction. The results revealed both structural and psychological empowerment have significant individual influences on job satisfaction, but more significant when structural and psychological empowerment are combined. Most of previous studies were conducted in western economies and little in the Middle East generally and Jordan in particular. This research contributes to the literature by including both dimensions of empowerment where previous scholars used only one.
  • Research link
  • key words
    Employee Empowerment, Structural/Psychological Empowerment, Job Satisfaction, Hotels, Jordan
Food Safety Training: A Study of Food Handlers Working in Hotels in the North of Jordan.
  • Research Summary
  • In spite of decenniums of advancement, a numerous foodborne outbreaks continue to occur each year; these were mostly happening due to malpractices of employees working in foodservices. This study aims to investigate the role of food safety training in improving food handlers' practices through the application of Knowledge, Attitude and Practices (KAP) model. Primary data were collected using a self-completed questionnaires that were collected from 100 Food and Beverage (F&B) employees working in hotels at the north of Jordan. Findings confirmed the role of food safety training in increasing F&B employees’ knowledge which positively correlates with their food handling practices. Furthermore, this study explored work environment elements affecting the transformation of learned knowledge into proper food handling practices; these include management motivation, availability of necessary resources and facilities and reinforcement programs. The study contributed to knowledge by employing the aforementioned variables to produce an adapted version of the KAP model.
  • Research link
  • key words
    Training, knowledge, Food Handling, Practice
Focus Groups in Hospitality Research Why are they not used in Jordan?
  • Research Summary
  • The purpose of this study is to identify the reasons for the lack of focus groups in Jordan by conducting a focus group with twenty four Academics from Jordanian Universities. Focus groups are commonly used for academic purposes and taught at colleges and universities. The outcome of focus groups for marketing, especially in the tourism industry, is a beneficial learning tool. Focus groups, however, are rarely used for a number of reasons. This research tool is foreign to university students, and unless they study abroad, they are not exposed to a wide range of research and education tools. There are barriers that exist with focus groups. These barriers include: government and educational funding, cultural limitations, personal expectations, teaching materials and resources. Following this research, the recommendations are to have focus groups implemented in Jordanian school systems and to conduct focus group training sessions, encourage students to use them as a research tool and explain the link between focus groups and the hospitality industry. By limiting curriculums in Jordanian education systems, students will not have the proper knowledge or skills once they graduate to compete with markets outside of Jordan. Recommendations are discussed based on the author’s research findings
  • Research link
  • key words
    Focus Groups, Qualitative Research, Hospitality Industry, Jordan

Undergraduate Programs: Hotel Management, Hotel Management\Marketing, Tourism Management, Tourism Guide, Business Administration
Postgraduate Programs: Tourism Management, Business Administration

Human Resource Management (HRM)
International Business Management
International Hospitality Management
Introduction to Economics 
Principle of Management
Principle of Marketing
Operation Management
Crisis Management 
Consumer Behaviour 
Communication Skills 
Art of Hospitality and Etiquette 
Computer Application in the Hotel Management 
Crisis Management in Tourism and Hospitality 
Eco Tourism 
Event Management 
Fares and Ticketing 
Front Office: Theoretical and Practical 
Graduation Project in Hotel Management 
Hotel Management 
Hotel Operation Management 
Housekeeping Management 
HRM in the Hospitality Industry 
Introduction to Hospitality and Tourism Science
Introduction to Tourism 
Jordan Tourism 
Leisure Places Management 
Management of Travel and Tourism Companies 
Practical Training in the Hotel Management 
Public Relations in Tourism and Hospitality 
Resort and Club Management 
Tour Operation 
Tourism Geography 
Tourism Legislation 
Tourism Marketing 
Tourist Villages Management 
Total Quality Management (TQM) in the Hotel Industry

Academic qualifications and certificates

الدكتوراة- إدارة الضيافة الدولية- جامعة سري- المملكة المتحدة (بريطانيا) 2011

الماجستيرإدارة الضيافة الدوليةجامعة مانشستر ميتروبوليتانالمملكة المتحدة (بريطانيا) 2007

دبلوم عاليإدارة الضيافة الدوليةجامعة سيزر ريتز- سويسرا 2005

البكالوريوس- إدارة الفنادق والسياحة- جامعة فيلادلفيا- الأردن 2003  

 


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